The podcast that brings modern marketing
to the toy industry
Most toy brands are still marketing like it is 2010, because the strategies, tools, and techniques that small businesses in other industries take for granted have never been translated for the toy space.
The Toypreneur Podcast changes that.
Every episode of the Toypreneur Podcast translates what is working in the broader business world into actionable strategy for toy brands. Topics include how to build authority in AI generated search results, content strategy for small toy brands with limited budgets, SEO and schema basics that most toy companies have never heard of, storytelling techniques borrowed from film, television, and pop culture applied to toy brand marketing, and how to compete with larger toy companies without a larger toy company budget.
Why press play?
You run a small or emerging toy brand and feel like you are always one step behind on marketing. You know you need to show up in AI search results but have no idea where to start. You are doing everything yourself and need someone who understands both the toy industry and the modern marketing landscape to show you what actually moves the needle.
Listen here:
Your host ...
Charlene DeLoach is a toy industry expert, media personality, and content strategist with over 25 years of experience inside the toy industry. She has appeared on television more than 200 times, written more than 350 articles on toys and play, and spent years as a contributing editor for one of the leading consumer toy publications in the country. She holds a law degree and brings the same analytical thinking she used as an attorney to every strategy she builds for toy brands.
Charlene founded The Toypreneur to close the gap between where toy brand marketing is and where it needs to be. The podcast is where that work starts, and her services are where it goes deeper.
Charlene has been seen on:
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Their appearance on this site does not mean endorsement.
Running a small business can feel isolating, but listening to Charlene reminds me that I’m not alone. The insights are helpful and reassuring. It gives me the confidence to keep going, even when it’s tough.
- Danica R.
As an entrepreneur without the budget to hire a big team, I’ve struggled to do everything on my own. The Toypreneur Podcast gives me great ideas to be an efficient business and to keep moving forward.
- Megan L.
